Jan 20

End your VOIP problems – RISK FREE

The solution to problems you didn’t even know you had!

In case you weren’t aware:

  • POTS lines are rapidly going away (without notice)
  • Customers are cancelling home phones – unnecessary expense with everyone having cell phones nowadays (customers rarely tell you when they cancel lines)
  • Vonage™ and Magic Jack™ are just two ways customers kill alarm reporting
  • Remaining phone service is going over unpredictable I.P. switches and routers that no one has control over (even from the ‘big’ carriers)
  • Many of your communicators aren’t reliable today – there will be more tomorrow
  • The 2G cell network is rapidly going away too

Exclusive Response Center USA solution
to present and future VOIP problems is

Now RISK FREE !

The offer is simple.  Purchase your first RCic™ module before Feb. 29th and if you don’t want it (for any reason), simply return it within 60 days of purchase, for a full refund.  We will even monitor it for the 60 days for FREE.  It doesn’t get any better than that.

Introducing the RCic™
Response Center Internet Communicator

Convert Panels to Internet Reporting Easily

(no IT experience required)
Response Center Internet Communicator
R.C.I.C.

Say goodbye to VOIP reporting problems, cancelled POTS and sunseting GSM problems – forever

Convert Any Client Panel to the Many Benefits of Internet Reporting With One Plug-in

An easy add-on sell to existing clients, and a competitive advantage for signing up new customers who don’t have copper-wire or reliable phone service. 
RCicTM is our proprietary rock-solid internet connector for any Contact-ID-reporting alarm panel.  It comes to you pre-programmed, so you simply plug the panel’s phone output (ring & tip) into the RCicTM.  Then plug the unit into the customers internet router or modem. Like magic, it’s now reporting over the internet to Response Center USA’s virtual server.
No panel re-programming is required, because the panel simply thinks it’s talking to the phone it was originally programmed to call.  We reassign a new account number in our virtual server, so you don’t have to change any panel programming.  Response Center USA even checks for a ‘heartbeat’ every 50 seconds for a new standard in supervised reliability.
Super-simple, super-quick, this low-cost solution gives you and your clients full 2-way internet benefits, including 2-way voice (over the internet) if you need it. 
Call or email for more information on exactly how RCicTM can help build your business.

Permanent link to this article: http://rc-usa.com/2012/01/end-your-voip-problems-risk-free/

Dec 29

Power At Your Fingertips

You can now save time with our SmartPhone APP. It’s now easy to: put accounts on & off TEST – check history – email reports – get maps to your customers address – auto dialing, and more right from your Smart Phone. No charge for dealer access!

We also can provide you with a Subscriber based SmartPhone APP that you can offer your customers to increase Your RMR.  No hardware for you to install – just ask us to set it up and start billing your customer(s) for a Value Added service.

Works on iPhone, Blackberry, and Android phones.

Call for details or click here

Permanent link to this article: http://rc-usa.com/2011/12/power-at-your-fingertips/

Dec 21

Try Video Monitoring – RISK FREE

Tap into VIDEO MONITORING RMR – RISK FREE

Dramatically increasing your R.M.R. has never been easier!  Customers will gladly pay for the benefits they receive from this revolutionary, intelligent video surveillance and alarm verification solution.  How many of your average systems will you have to sell and install to make the same reoccurring revenue?  Can your system “Watch” exterior cameras and respond to outside vandalism, thefts, and break-ins before they occur?

Your best initial prospects are your existing customers (especially those that already have cameras). Easy to sell, install and set-up.  And Response Center USA brings you an exclusive 60 day RISK FREE offer to try it out without risking a cent.  It doesn’t get any better than that.  But this is a limited time offer*, so don’t miss this opportunity to grow your business.

Be sure to check out our exclusive RISK FREE internet monitoring (that virtually eliminates VOIP problems) and our RISK FREE medical alert package while you are there.  We do so much more than just dispatch!

Resolve to do something positive for your company’s growth and future.  Call us today.

              

Click here for Printable PDF file: CheckVideo RC-USA RISK FREE PromoOffer

Increase RMR w/ Video Event Monitoring

Permanent link to this article: http://rc-usa.com/2011/12/try-video-monitoring-risk-free/

Jul 31

Improve Cash Flow

from: http://www.kirschenbaumesq.com/index.htm

Visit Ken’s site often and be sure to sign up for his newsletter.

Collection Policy Ideas

Business has not yet turned for the better and keeping an eye on your receivables is as important as ever. Additionally by the time this article reaches print there won’t be much time until the Christmas holiday season comes and goes. If you have been in business any length of time you know that marginally solvent business often hang on through end of December and then close. That could mean that bills, like the alarm bill, stop getting paid just about the time you are reading this Security Dealer article. Be vigilant. Check your receivables now and those in default warrant your attention. Creditors who act fast and furious are the ones who get paid first, and sometimes they are the only ones that get paid at all.

Here are some perhaps obvious ideas that you should implement regarding your collection practices:

1. The process starts with knowing the full and correct name of your subscriber; the full corporate or partnership name. [the correct name belongs on the contract -- which you must have with every subscriber].

2. Be certain to get the title of the person who signs on behalf of a non person entity, such as a corporation.

3. Confirm the name of your subscriber by checking a posted license, sales tax notice, or corporate filing receipts if you can get to see them. Many subscribers will have licenses posted in the premises that you can easily look at.

4. Make a copy of the checks you receive from your subscribers, especially if the bank account is a new one. Retain the copy with your subscriber’s records.

5. Try and get your subscribers tax id number. In fact the new contracts call for that information so that you can fill out the UCC form for your security interest.

6. Retain records of service requests and calls.

7. Obtain records from the central station to confirm that the alarm system was tested and working when installed and get periodic test signal confirmation and retain those records in your subscriber’s file.

8. Be mindful of your subscriber’s payment practice history. In other words, if the customer typically pays within a particular time frame then you need to be alerted to a failure to pay within that period. You need to contact the subscriber to ascertain why payment is not being made in the customary manner. If you do not receive a satisfactory answer then that is the time to refer the subscriber to “collection.” Each subscriber therefore establishes its own schedule based on past payment history. One subscriber may be fine running 4-6 months in arrears, and another may cause you reason for concern if payment is not received within 15 days.

9. Remember to keep matters on a professional level. Do not get into a personality conflict with your subscriber over late payment of default.

10. Refer the matter to a lawyer familiar with alarm collection practice; avoid collection agencies and your relatives.

Permanent link to this article: http://rc-usa.com/2011/07/collection-policy-ideas/

Jul 31

Sales Tips for Alarm Companies

Monitoring Matters

Sales Pitch Tips for Alarm Companies

By Peter Giacalone | July 20, 2011
The growth of Internet sales and door-knocking campaigns have caused some traditional alarm dealers to resort to a faster, less comprehensive sales pitch. Consequently, many dealers are missing out on additional revenue after straying away from presenting a more holistic sales conversation that would highlight additional services, technologies and accompanied monitoring. ©iStockhoto.com/Jacob Wackerhousen


Many arguments or debates could be started on how the electronic security industry has changed during the past two or three decades. Consider the advances to hardware, software, communications channels and services, just to name a few.

Another vast area that has changed is the methods in which security and especially home burglar alarm systems are marketed and sold. For the veterans of the industry, we remember when home security barely had any type of marketing presence. Now we see television, newspaper, magazine, billboard, online and other mediums constantly pitching home security.

In addition, some of the fastest growing alarm companies have skipped right over traditional marketing methods and resolved that knocking on doors produces the best results. All in all things have changed significantly. Although this may be true, many security professionals believe certain fundamentals should never be lost.

It seems the rapid pace of Internet sales and door-knocking campaigns have caused some traditional alarm dealers to resort to a faster, less comprehensive sales pitch. Some have gone from the comprehensive in-home sales presentation to a fast-and-furious pitched attempt at a power close.

Tell a Holistic Story to the Client

The residential security channel has room for the wide variety of life-safety offerings and dealer business models that exist today. That said I am concerned a good many traditional dealers — even those with the desire to maintain clients with comprehensive systems and that consider securing all openings and areas of a home — are really starting to miss out.

This is because they have strayed away from telling the entire story to their perspective clients. It is essential for a presentation be complete, including the in-home demonstration as well as bringing the central station into the sale. To illustrate this point, dealers who utilized two-way audio verification demonstrations have experienced an increase in their closing ratios.

With all the great strides made in new technologies, dealers have such great opportunities nowadays to demonstrate services such as Web access, smartphone access and control, and remote video, among others.

Consumers long for valuable information, especially when it comes to areas where they are not highly educated. Although security has grown and consumers are more educated than in the past, they are not up on a lot of the new technology. This presents the greatest opportunity for the dealers who are willing to take the time to explain what is available, and possible.

This is a great value when presenting to new users and especially when presenting to existing or experienced users. The experienced user is looking for new reasons to make a security decision. This will put you ahead of the competition, especially when the competition is not offering a comprehensive presentation and demonstration.

In short, times are not exactly the best.  I don’t believe anyone likes to leave “money on the table.” Quality leads and new sales are hard to come by. It is crucial that we do all we can in a professional manner when in front of a potential client. The tools and services are available; don’t forget to utilize them during every sales presentation. I am sure you will find it brings you more sales that yield greater margins.

Peter Giacalone is president of Giacalone Associates, an independent security consulting firm.

Author Bios

Peter Giacalone

Peter Giacalone is president of Giacalone Associates LLC, an independent security consulting firm providing strategic marketing, operational and sales support planning and structuring to central stations, manufacturers and dealers. He can be contacted at (201) 394-5536 or peter@petergiacalone.com.

Permanent link to this article: http://rc-usa.com/2011/07/sales-pitch-tips-for-alarm-companies/